Subject: This is why you're not making enough sales...

Hey [NAME] -

I want to talk to you today about something you might not have thought about much, and it could be a HUGE reason your sales are not where you think they should be.

A big problem with your customers is that they are human. And one of the biggest problems that prevent people from achieving their goals is doubt - doubt in their own abilities and doubt in the product itself.

Maybe they've tried something that promised great results in the past, but it just didn't work for them. Now they're wondering if all solutions to their problem are just a bunch of B.S.

It's human nature to start doubting things if they've been let down enough times in the past.

So overcoming this doubt is one of your biggest challenges. And if you don't overcome this, your sales will definitely suffer.

The good news for you is a few different ways to do this is covered in the VSL Formula guide. [LINK TEXT TO YOUR AFFILIATE LINK]

The great thing here is that a few of the ways you'll discover have nothing to do with the actual writing of your VSL or regular sales letter. If you do this part right, it really doesn't matter how good your sales letter is, the prospect will already be sold and ready to get started.

So if you haven't picked up your copy of The VSL Formula yet, check it out here [LINK TEXT TO YOUR AFFILIATE LINK]

Thanks again, and just hit reply if you have any questions or need help with anything.

[YOUR NAME]

Subject: Do you know how to find Bob?

Hey [NAME] -

The other day, we talked about the importance of overcoming your prospects doubt - both in themselves and in your product. And that is a very important part of the sales process, whether you are using a VSL or a traditional long form sales letter.

It's one of the most important parts of the sales process.

But there's a more important part - probably the MOST important part...

Finding Bob.

Wait, say what? Who the heck is Bob?

Bob is your ideal customer. Bob is who you want to target in your writing.

And you need to know everything about Bob. You need to know what he does for a living, where he lives, how old he is, what his problems are, how much he makes, how much education he has... and so much more.

Like I said, you need to know EVERYTHING about Bob. Bob is who you are writing your VSL for. You need to be speaking directly to Bob.

What does Bob want? If you don't know, you've already lost a lot of sales.

In the VSL Formula guide, we'll talk all about how to find Bob, and how to craft your VSL specifically for Bob to maximize results.

This is a must, obviously. If you write your VSL for Steve instead of Bob, you're gonna lose a lot of sales. Steve doesn't have the same problems as Bob, so Steve doesn't care what solutions you have.

It's all about writing for the correct audience. If you don't properly understand who you're writing for, you won't see the results. That should be obvious.

This is covered extensively in the VSL Formula, [LINK TEXT TO YOUR AFFILIATE LINK] so you will know EXACTLY how to identify Bob and craft your sales material specifically for him.

Once you know how to identify your ideal customer, you'll have no problem writing a winning VSL.

So pick up your copy of The VSL Formula today so you can learn exactly how to identify and write directly to Bob. Your conversions will increase dramatically once you know how to do this properly...

[VSL FORMULA AFFILIATE LINK]

Thanks again, and just hit reply if you have any questions or need help with anything.

[YOUR NAME]